Yes, your company should spend money on SEO. There is a way to generate traffic through search engine optimization without being required to pay for every single click.

You will be compensated for each and every click that arrives at your website from a PPC ad network. Nevertheless, this traffic is virtually free if your site achieves an organic ranking on search engines. Of course, ranking a website on the SERPs requires investment in resources and skills.

You cannot enter an SEO strategy headfirst. To optimise your website for these phrases, you must be aware of the terms that customers use to find businesses similar to yours on Google.

Use the Google Keywords Planner to achieve your desired goal.

Perhaps you’ve heard that Google penalises websites that disobey its webmaster regulations. At least in terms of webmasters, there are two categories of penalties:

• Penalties for manual action
• Algorithmic sanctions

Officially, algorithmic sanctions (or corrections) aren’t sanctions. They occur as a consequence of an algorithm (like the Panda and Penguin algorithms) filtering out a site after finding evidence of manipulation, which causes a change in the web’s rankings.

It varies, as does the response given by many SEOs.

The days of starting a website, improving your page titles, and ranking in a matter of weeks are gone forever. Launching your website and thinking to rank on top og Google overnight, is imaginative. Your website could perform organically with time, as Google ranks only the relevant pages having established authority.